Marketing is existed in the world of business and commerce
Uploaded by rabbit on May 06, 2006
Marketing is existed in the world of business and commerce. The marketing concept is very logical (McCarthy EJ., 1994, P.16). In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. Its objectives are to satisfy both the advertiser and the consumers. Marketing became an important part of business in the concept of supply and demand. This brief essay will discuss the important about the relationship between advertiser and the consumers.
Advertising has become increasingly important in marketing. Advertiser concentrates on the buyers or consumers to determining their needs and desires. Educating them through media or face to face with regard to the availability of products and regard to important product features that can develop strategies to persuade buyers to buy them. Therefore, the advertiser will lead to the process of exchange between buyers and sellers through the market.
Consumers are the people who buy the product from a company. The consumers make consideration between alternatives like brands and products. Each consumer has its only behavior or preferences in shopping or making other marketing decision. Therefore, consumers are the buyers of products supplied by the company that they acknowledged from the advertiser.
Advertiser and the consumer influence each other in many ways. For instant, the demand from consumers, should all consumer needs to be satisfied, profits for the company and marketing ethics (McCarthy EJ., 1994). The marketing concept involves a company wide focus, it constitutes a foundation for common marketing ethic for everyone in a firm (McCarthy EJ., 1994, P.17). Some organizations develop their own code of ethics. The ethics standards that everyone in the firm should follow in dealing with customers and other people (McCarthy EJ., 1994, P.17). Some consumers want products that may not be safe or good for them in long run The product might courses global warming, cancers or ultraviolet radiation (McCarthy EJ., 1994). As to sum up, consumer¡¦s demands influenced companies and it¡¦s ethics. Also there are positive and negative effects to both consumers and advertiser in the supply and demand market.
There is a close relationship between the advertiser that supplies the information, and consumer that use of the information. This essay has discussed the important influence between advertiser and consumers. From the research I believed that in my opinion, the role of salespeople...