Search for Free 150,000+ Essays

Find more results for this search now!
CLICK the BUTTON to the RIGHT!

Need a Brand New Custom Essay Now?  click here

Maximizing Visitor/Customer Experience

Maximizing Visitor/Customer Experience


With Reference to a large range of scales and a variety of settings describe ands explain the ways in which the Visitor Experience might be enhanced by different techniques of Visitor Management

In order to illustrate the concepts of enhancing visitor experience through different techniques a broad range of settings and scales need to be introduced. With the use of these settings visitor experience can be summarised on a broad scale, and with such scales techniques can be provided that help enhance this experience.

In this essay I am going to use three specific examples to provide an outline of the key techniques, which attractions use to promote visitor experience. On a large scale I will outline Wellingtons Westpac Trust Stadium. On a smaller scale I will outline an indoor and outdoor attraction at a local level. The indoor attraction is Zebos Bar and outdoor Miramar Golf Club.

To illustrate these techniques I will break down the ‘Application of Principles of Strategic Management to Visitor Attractions’ models and provide information concerning areas and techniques which these attractions use to enhance visitor experience.

Indirect controls are the nucleus of visitor management. These controls can be broken down into three subtopics. Legislative, Planning and Tenure.

Legislative, controls entry and restrictions of the visitor. With reference to techniques used by visitor management, legislature holds a key step to success. It is used to decrease negative elements and ensure visitors have an enjoyable and memorable experience.

Smoke-free legislation has been a key technique used. This ultimately enhances the visitor experience for those who do not smoke. Westpac Trust Stadium uses this technique with all smoking banned inside the ground. Areas have been allotted outside, creating the best of both worlds for the visitor. A technique also employed by Miramar golf course, with smoke-free and smoking areas. Legislature is also used for alcohol. Visitors cannot bring alcohol into the Stadium, and can only be brought by visitors older than 18. Age restrictions concerning alcohol are also incorporated by Zebos and Miramar golf course, to ensure under age drinkers do not effect the visitor experience of others. Legislation also controls visitor flows, with restrictions on crowd capacity. Psychologically, these limits provide peace of mind for the visitor in situations that can be life threatening i.e fires. Once capacities are achieved more visitors cannot enter.

Planning is the next...

Sign In Now to Read Entire Essay

Not a Member?   Create Your FREE Account »

Comments / Reviews

read full essay >>

Already a Member?   Login Now >

This essay and THOUSANDS of
other essays are FREE at eCheat.

Uploaded by:  

Date:  

Category:   Management

Length:   11 pages (2,530 words)

Views:   3114

Report this Essay Save Essay
Professionally written essays on this topic:

Maximizing Visitor/Customer Experience

View more professionally written essays on this topic »