Nightclub Business Plan
Uploaded by matty on Nov 11, 2007
Executive Summary
Vortex will be the premier, high-energy, themed dance and nightclub in Northern Tasmania. Our goal is to remain a step ahead of our competition through excellent service provision. We expect our guests to have more fun while they are at Vortex than any other time of the day. We will provide more video and electronic technology per square metre than anyone else in the region. A simple, yet unique, themed menu and atmosphere will create a sense of 'belonging' for locals and tourists alike. Our operating philosophy is "happy enthusiastic employees create happy enthusiastic guests." This is reflected in everything that we do at Vortex.
The main objectives of the development of this new venue are as follows. We want to launch the venue with a highly publicized grand opening event in the summer of 2008. We believe that this will make the business much more successful, as many more people will know of its existence. We feel it is important to maintain tight control of costs, operations, and cash flow through careful management. We also believe that we need to maintain a 33% profit on food and to maintain a 25% profit on beverages. This means that we will make good profits on both our food and beverage sales, as these will be two of our major revenue producers. We feel that our over all goal is to exceed $3 million in annual sales by the third year of plan implementation.
The keys to success in achieving our goals are as follows. We need to provide exceptional service that leaves an impression on each an every customer. We believe that this will be one of the defining factors in our success. People will want to come to our nightclub over others because we have the best and friendliest staff. We need to deliver consistent entertainment atmosphere and quality product every time. We must manage our internal finances and cash flow to enable upward capital growth and maintain strict control of all costs, at all times, without exception. This will enable us to make money, and utilize it in the best possible ways, so that our business will be successful.
Company Summary
The key elements of Vortex's concept are as follows:
1. Entertainment and dance based themes -- The Company will focus on themes that have mass appeal.
2. Distinctive design features -- Vortex will be characterized by the elaborate dance club situated in a...