Overview of Swedish Corporation Nokia
Overview of Swedish Corporation Nokia
1. INTRODUCTION
In a global economy, the success of a business goes beyond just fulfilling the needs of its customers. To survive in this internet age, a company must be able to provide a product or service that is in-tune with the ever-changing consumer taste. Innovation is no longer just a catch word but a necessity.
In this essay, we will do a case study on Nokia Corporation (Nokia), the world leading mobile phone maker known for its high quality and versatile mobile phone products. We hope that through a detailed study of Nokia¡¯s design of product and service, much insight could be gained on how Nokia managed to turn itself from a small Finnish company to a mobile phone giant. The finding should be interesting and relevant to any company who inspires to become a global giant.
2. BACKGROUND OF NOKIA
Nokia¡¯s business objective is to strengthen its position as a leading systems and product supplier in the rapidly evolving global communications industry. Nokia's strategic intent is to strive for leadership in the most attractive global communications segments through speed in anticipating and fulfilling evolving customer needs, quality in products and processes, as well as openness with people and to new ideas and solutions.
Nokia is named after a lumber mill built on the banks of the Nokia River in southern Finland in 1865. Its current business, cellular telephones, has evolved from the Finnish Cable Works in 1967, its very first venture into the electronics business. Today, Nokia is a giant in the communication world, offering products and services in mobile and broadband networks, mobile phones, mobile internet and messaging, WAP, digital home communications, virtual private network, IP solution, convergence, professional mobile radio, and many more.
At the end of 2000, Nokia has established in over 130 countries with 23 production facilities in 10 countries and a workforce of 60,289. Nokia has 55 R&D centers in 15 countries, a global network of distribution, sales and customer services, as well as other operational units. Nokia also sees its sales reaching EUR 30.4 billion (USD 27.0 billion) in the same year, firmly establishing itself as the biggest mobile phone manufacturers in the world. Not surprising, it has also captured the largest share in Europe's mobile phone market.
3. ANALYSIS OF PRODUCT AND...