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PepsiCo Sustainable Strategies

Uploaded by CaseyP on Sep 26, 2016



PepsiCo Sustainable Strategies
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PepsiCo Sustainable Strategies
According to Rosenberg (2015), the concept of sustainable development is a well-acknowledged business principle. Amid the intensifying consciousness of the potential impressions of organizations on the environment, companies of all types and sizes have begun instigating environmental sustainability initiatives into their structural frameworks. As such, firms seeking sustainability have introduced programs that are bent on mitigating the adverse effects of their business processes on the environment. PepsiCo is one of the enterprises that have sustainable management practices that enable its executives to effectively drive a sustainable culture.
Undoubtedly, PepsiCo cultivates sustainability right from its employee culture. PepsiCo is using its human resource department as a tool to integrate the concept of sustainability into the firm’s culture (PEPSICO, 2015). The establishment inspires sustainability from the procedures of hiring employees, training them, and providing employee welfare packages. PepsiCo hires only qualified candidates, who are then trained on sustainable business practices (PEPSICO, 2015). This creates a sense of belonging, which is further cemented by the presence of an employee welfare package. As a result, PepsiCo’s employees are always motivated to work harder; mirrored in the high quality of the company’s products. In addition to a sustainable employee culture, PepsiCo also engages in ecological manufacturing practices like (but not limited to): diverting its waste from landfills, reducing its greenhouse gas (GHG) emissions, and organic packaging. Additionally, PepsiCo’s executives efficaciously drive a sustainable culture by the reduction of water usage per unit of beverage production, climate protection, empowering women, and sustainable farming initiatives (SFIs) (PEPSICO, 2015). In this regard, PepsiCo can be referred to as a “sustainable company” because it engages in organizational practices that are characteristic of an ecologically conscious company.
Above and beyond the sustainable management initiatives that PepsiCo has in play, there are other feasible strategies it can successfully employ. It is important to take note of the fact that PepsiCo is majorly engaged in a sustainable “resource management” type of strategy because its good manufacturing practices (GMPs) are aimed at saving natural resources like water, food (SFIs), and energy. Nonetheless, PepsiCo can also engage in sustainable stakeholder management as a strategy. Using this management approach, PepsiCo can review the feasible option of adding value...

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Uploaded by:   CaseyP

Date:   09/26/2016

Category:   Marketing

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Views:   268

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