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Philip Morris Company Timeline, History, and Profile

This report will give the history of the Philip Morris Company, all of the changes, leaders and acquisitions that it went through to get were it is today. Also all the battles that it is still has to fight in the 21st century.

Philip Morris, Esq., a tobacconist and importer of fine cigars founded Philip Morris in the mid 1800's, by opening a shop on Bond Street in London (picture-attachment I). It's first cigar was produced in 1854. Leopold Morris took over his brother's business in 1873, when he passed. Leopold joined Joseph Grunebaum and created Philip Morris & Company and Grunebaum, Ltd. This partnership was separated two years later in 1887; the company now became Philip Morris & Co., Ltd.

In 1894 Philip Morris was for the most part controlled by William Curtis Thomason and his family, due to the company being taken over by creditors. Only six years after being taken over by creditors it was appointed tobacconist to King Edward VII. George Eckmeyer, imported and sold English-made cigarettes in the United States, since 1872, he was Philip Morris' only agent in the U.S. He incorporated Philip Morris & Co., Ltd. in New York, in 1902. The ownership was split 50-50 between the British parent and the American partners. It sold the following brands: Philip Morris, Blues, Cambridge, Derby, and one named after the street its London factory was on, Marlborough2.

Philip Morris purchased a factory in Richmond, Virginia in 1929, where it first began to manufacture its own cigarettes. Whelan's Tobacco Products Corporation crashes shortly before the market in 1929; Rube Ellis, who calls in Leonard McKitterick and appoints him president, picks up Philip Morris2. Only 3 years later Otway Hebron Chalkley was appointed president of Philip Morris and then became chairman of the company in 1945. Johnny Roventinni, was a bellhop who was discovered in 1933 in a New York Hotel and became the Philip Morris spokesperson for the next forty years.

The Axton-Fisher plant and facilities in Louisville, Kentucky was bought out by Philip Morris in 1944. An investor group headed by A.P Giannini, founder of the Bank of America, had bought the Axton-Fisher Tobacco Company in 1942. The company was unsuccessful in making their new Fleetwood cigarette a major contender to Lucky Strike, Camel, and Chesterfield, Axton-Fisher was sold to Philip Morris3. Another...

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Category:   Company Profiles

Length:   8 pages (1,700 words)

Views:   20297

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