Swat Analysis
Uploaded by Nupey13 on Jan 18, 2014
Seguridad has a mission to become the the world’s leading manufacture in aftermarket safety products for vehicles. Vehicles are used throughout the world which requires additional safety precautions. Seguridads' purpose is to become known worldwide for its safety features. With the introduction of its new product and services, Seguridad intends to reduce thefts and fatalities, while increasing vehicular safety. The SWOTT for this technology is as follows:
Strengths: Low cost of production, easy process to infuse fingerprint technology and biometric engineering and product engineering capabilities, growing domestic automotive market for safety, manufacturing capabilities with international quality standards, high operation efficiency.
Weakness: Low investments in R&D, Limited knowledge of product combination, limited penetration of middle class income segment due to high price, limited experience in system integration.
Opportunities: increasing revenue and purchasing power, gain more market share because of assimilating this technology into the auto industry, influence on product engineering expertise, procurement of foreign markets by new feature development
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Threats: Development of new technology such as the fingerprint alcohol test might affect the other features within the vehicle, competition from China, Korea and other low cost manufacturing countries, technology could prove incompatible for proposed operation.
Trends: Improve on the desire to purchase an automobile with safety designs for the family, Limit the rate of drunk driving, and give stakeholders more of a marketable value.
A channel management effect on the product for Seguridad Auto is important in ways that will determine if the product is valuable to the consumer. These effects are analyzed by factors such as volume of sales, cost of getting the product to the customer, and customer satisfaction. For Seguridad Auto, the new product and services are simply to deliver to the consumer. The product will be installed in the vehicle on delivery to the customer from the dealer or customers will deliver vehicles to the production warehouse for installation.
The channel management system has certain areas of performance in the delivery of the new product or service. Those performances consist of information to the consumer on the product, promotion of the product, negotiation of the
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product, ordering of the product, financing of the product, risk taking, payment, channel level, physical possession, and titling of the product.
Seguridad Auto will have to provide information to the consumer of these services and the product. The more information on...