THE CULT OF A.B By Navirah Zafar
Uploaded by eddyslash on Mar 20, 2009
THE CULT OF A.B
By Navirah Zafar
Lahore is being enchanted by many new local and international brand shops. In this list of designers, Ammar Belal is a prominent name. With two already existing shops Ammar has taken his style a step forward and introduced men's formal wear. His style exudes sexiness and sophistication.
Ammar Belal is one of those names that has always made a statement with whatever he does, be it clothing or styling. Famed for his use of bright and strong colors, he has created his signature style which differentiates him from his peers. Now with the opening of Ammar Belal he has awed his critiques and contemporaries equally. For the first time, a local fashion designer house will be bringing their vision to life through foreign expertise. Ammar's outlet offers a wide range of formal suiting, shoes, branded sunglasses and stationary.
Ammar's bold mission statement is to bring an international standard product to the Pakistani man, who is not quality conscious but also requires the prestige and image associated with a global brand.
"I have spent the past year surveying the best vendors around the world for every product required to complete a full menswear collection. Our manufacturing partners pride themselves over servicing some of the most celebrated brands in the fashion world such as Armani, Zegna, Boss, D & G shoes and Calvin Klein underwear. Every month will bring forth the launch of a new product which adds to the Ammar Belal lifestyle experience." A.B
While entering Ammar Belal's shop, one is overwhelmed by a combination of vibrant and bright colours like red, yellow and black that catch your eye when you go through the space. The interior of the shop revolves around sleek and straight cuts which gives a contemporary impression to the overall ambience. Floral patterns seen on the ceiling and backdrop of the shelves add a whole lot character to the attire of the shop. The most appealing piece of art seen in the shop is the pop art of Ammar Belal which truly exemplifies Ammar's personality.
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