Tesla Company
Uploaded by SerialWriter007 on Aug 16, 2022
Tesla Company.
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Table of Contents
1. Section A – Desk Research results. 3
1.1 Introduction. 3
1.2 PESTEL Analysis. 3
1.3 Competitor Analysis 5
1.4 Internal Analysis 6
1.5 SWOT Analysis. 6
2. Section B- Segmentation. 7
2.1 Field research. 7
2.2 Segmentation Results. 8
3.0 Section C- Marketing Mix analysis 9
3.1 Section C1: Product and Branding Strategies. 9
3.2 Section C2: Analysis of Pricing Strategy. 10
3.3 Section C3: Analysis of distribution Strategy. 11
3.4 Section C4: Analysis Promotional Strategies. 12
References. 14
Appendix 16
1. Section A – Desk Research results.
1.1 Introduction.
American electric car manufacturer Tesla Inc. works to maintain a clean environment. The corporation has American headquarters in Palo Alto, California. The organization aims to accelerate global energy sustainability (Sousa, 2022). A technical team founded the business in 2003, intending to demonstrate to the rest of the globe that consumers would not have to sacrifice the electric drive. These engineers also sought to demonstrate that driving an electric car is superior to going a different kind of automobile in terms of speed, performance, and enjoyment. The Tesla Market is the one I have chosen since it is sizeable and has plenty of daily traffic. In the following part, I have done a PESTEL analysis of the Tesla market.
1.2 PESTEL Analysis.
(P) Political Factors: Identifying the government's influence on the industry's distance or microenvironment is the PESTEL analysis's goal. Because governments are fundamentally social and political forces that affect commerce and industry, the following political external factors impact the Tesla sector: they have new potential in international trade agreements. The PESTEL study of Tesla revealed that the company has the potential to grow its operations abroad by abiding by open international trade agreements. Tesla Company has the chance to improve its financial stability by receiving government subsidies in the automotive sector. Tesla's worldwide and significant market penetration results from its generic and aggressive expansion methods. Examining Tesla's political external factors has shown that the firm has a variety of exposure and prospects for growth in the automotive sector.
(E) Economic Factors: A macro-environment industry's economic development is influenced by several critical aspects, including market expansion, trade volume, currency fluctuations, inflation, etc. These extra elements would aid Tesla in increasing its revenue and establishing scaling in new technologies as it produces battery packs for Toyota's RAV4 and chargers for small Daimler AG electric cars. There is a probability that battery prices may drop. It is seen as a worthwhile cause for the business since, if the price of necessary items falls and becomes more reasonable and accessible, the company will significantly increase in...