Types of Propoganda
Uploaded by kelizabeth on Sep 08, 2008
Assertion:
Assertion is a common modern propaganda technique. Assertion is a wholehearted or energetic statement given like a fact even though it may not be true. Assertions very often are stated with an air of confidence as to ward off questions and make people believe they are in no need of an explanation.
This might have been used by yellow journalists when reporting on the Cuban rebellion during the blowing up of the USS Maine- when the reporters were saying it was torpedoed rather than blown up by a boiler.
Bandwagon:
Bandwagon known as one of the most familiar techniques in both wartimes as well as peace and plays an important part in modern advertising. Bandwagon is the appeal to follow the crowd; to do something merely because others are doing it as well. Bandwagon propaganda tries to convince people that one side is the better because more people are on that side.
This could have been used when telling the public to follow or go against the rebellion.
"All your neighbors are rushing down to Mistri Motors to take advantage of this year-end sale. You come, too!"
Card stacking:
Card stacking, also known as selective omission (often used by children with their parents), involves showing only information that is helpful to their subject and leaving out any information that could damage their argument.
Whenever the journalists needed to sway the crowd to believe something about an ‘attack’ or about what Cubans might have been doing, this would have been a very good tactic to use.
FEAR
Plays on deep-seated fears; warns the audience that disaster will result if they do not follow
a particular course of action.
By keeping people afraid, yellow journalists were able to have a hand in starting the Spanish American war.
Example: an insurance company pamphlet includes pictures of houses destroyed floods, followed up by details about home-owners’ insurance.
Glittering Generalities:
Glittering generalities occurs most often in politics and political propaganda. Glittering generalities are words that have different positive meaning for different subjects, but are connected to highly valued ideas. When these words are used, they command agreement without thinking, simply because such an important concept is involved.
Comparing the Cuban rebellion to any other historical happening, journalists could have made the public feel however they wanted them to about the rebellion.
Examples: democracy, patriotism, family
Lesser of Two Evils:
The "lesser of two evils" technique attempts to convince us of a certain opinion by portraying it as the...