digital-marketing trends
Uploaded by tanaya on Nov 07, 2012
1. Location based digital marketing-
Also called proximity marketing has been one of the huge trends in Digi-marketing in 2010. Foursquare, Gowalla. Facebook places, twitter locations are few of the major examples. And then there is Google latitude.
“Social location-based marketing is where social media tools give users the option of sharing their location, and hence give businesses the opportunity to use proximity or location-based marketing to deliver targeted offers and messages to consumers and collect data about their preferences and behaviour.”- says Dave Chaffey
2. Videos-
It’s the trend you can’t afford to ignore: by 2014, it is estimated that 90% of all Internet traffic will be video. And that means marketers and communicators will need to stop producing ad-hoc videos and get a strategy together for maximum impact and maximum cost-effectiveness. It’s no longer about one or two videos a year – you’ll need to be creating many more!
Invest half a day and get a valuable overview of what the video marketing trend means for companies like your own.
3. Gamification:
it is the use of game design technique like rewarding points to people who share experiences on location-based platforms such as Face book's "Place" feature, Foursquare, and Gowalla. Some of the techniques include achievement badges, achievement levels, challenge between users etc. It is interesting to see users indulging themselves in Gamification.
4. Security and privacy
Customer privacy and security is one of the top issues that marketers and business owners should give special attention to. No matter what kind of business you are, keeping customers informed of how you manage and handle their personal information is essential to their trust with your brand. If you are able to provide them with superior knowledge and control of their data, they will in turn trust in your business more.
5. Influence Marketing-
We are talking about a new kind of celebrity, ever heard of “influence” score to web users? Ever seen the top influencers list at the page? That is what we are talking about here. It is the specific community experts who are the true celebrities today. They influence the consumer’s decision like anything. Expect companies in 2012 to focus marketing on those customers most likely to be influencers or brand ambassadors.
With all the emerging marketing strategies, Digi-marketing has proved...