Sam Adams Beer

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The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and finds it is leading in the craft beer market. The writer reveals that Anheuser-Busch would like to capture some of the Sam Adams market share for Michelob. The writer uses a SWOT analysis and Porter's Five Forces analysis to examine the industry. The paper is five pages long and there are seven sources listed in the bibliography.