E-Commerce, Physical Presence vs. On-Line Existence

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This paper provides a discussion of the July/August 1999 report featured in the Harvard Business Review addressing a retailer's physical, "brick and mortar" presence and on-line existence in the form of an e-commerce web site. The author takes conclusions drawn from the article and uses the construction industry as a model to apply the findings. This twelve page paper has ten sources listed in the bibliography.