A Plan for Branding an East Tennessee TV Station

Uploaded by : Essays-Now.com

The writer examines the case of WVLT-TV in East Tennessee, which is a CBS affiliate that does poorly in the local market. The writer argues that the station should immediately begin to gain audience recognition by adopting a branding plan that will raise community awareness of the station. The writer also suggests that the station select a theme that will appeal to the general community. The paper is five pages long and has no sources listed.