Marketing Considerations for a Professional Service

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Advertising is a tricky consideration for the modern professional. Once barred altogether, it can present a serious professional face to the public or undermine one's public image. This paper takes the case of the fictional Dr. Finch, an A-list dentist in Canada, and details what marketing strategies she might use. Includes an overview of U.S. and state laws on dentists. Suggests community service projects. This paper has five pages and five sources are listed in the bibliography.