Quaker and the Snapple Fiasco

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In 1995, Quaker acquired Snapple, paying $1.7 billion. However, Quaker sold this expensive acquisition in 1997 for $300 billion. Cadbury Schweppes acquired the company in 2000, and, in so doing, faced the identifical problem in distribution that the Quaker management was never able to negotiate successfully. The marketing strategies of both companies are analyzed and suggestions are offered regarding a more efficient distribution system. This four page paper has ten sources in the bibliography.