Sylvania and Its Branding Practices

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The writer examines the way in which Sylvania.com has used Kotler's six levels of meaning (attributes, benefits, values, culture, personality and user) on its website. The writer argues that the company has found a way to use all six levels that are relevant to its business. The writer argues further that if Sylvania attempts to extend its efforts to all six levels, it would negate the effectiveness of some completely and diminish others. The paper is five pages long and there is one source listed in the bibliography.