Boeing and Airbus

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In a paper consisting of nine pages and subdivided into three sextions the challenges and problems of Airbus using SWOT analysis and McKinsey's 7 S's model are presented; PEST analysis and Porters Five Forces are applied to the Airbus and Boeing industry; and the last section employs a PEST analysis in order to explore key success factors and changes for the future. There are three bibliographic sources listed.