A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

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This paper is a review consisting of 4 pages that discusses the critical factors of market profitability as determined by by Eric M. Olson, Orville C. Walker, Jr. and Robert W. Ruekert. They include marketing and development, and are enhanced through teamwork and design. There is a bibliography featuring 3 source citations.