The Use of the Gap Model in the Australian Travel Industry

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This 13 page paper uses the Gap model to assess the Australian travel and tourism industry. The writer gives a literature review explaining the use of the model, and an overview of the travel industry and travel agents in Australia. The writer includes a SWOT analysis of Flight Centre, the largest travel agency in Australia, then performs a micro and macro factor analysis to consolidate the company position. Finally, the writer uses a gap model to help Flight Centre determine its direction in the future; the writer also suggests directions for future research. There are 17 sources listed in the bibliography.