Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

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This paper has five pages and five sources are listed in the bibliography.This paper considers a problem faced by an Italian manufacturer of short wave radios for the amateur market. That manufacturer is Radio Palermo. While the radios are well received in Europe, U.S. sales have been slow. This paper analyzes the possibility of training U.S. dealers to sale these radios and the likely resistance that would be waged by those dealers to that training.