Recycling Mobile Telephones; A B2B Marketing Plan

Uploaded by :

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cellular) telephones. The paper looks at the potential market for acquiring the used telephones, considers the macro economic factors, the competitive influences, the market research issues, the purchase decision, pricing strategies and marketing approach. The bibliography cites 13 sources.