Virtual Beauty

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A 10 page paper discussing ways that a beauty salon can take advantage of web-based services. Salons that do have an Internet presence may well use their websites only as electronic brochures urging customers or potential customers to call the business to speak to a "real person" or to come to the physical location for the same reason. The purpose here is to develop an appropriate and workable approach to e-commerce that can be used by a local beauty shop or salon. Some of the customer uses discussed include making appointments, trying the "virtual stylist," asking advice, buying beauty products and other uses that can expand the salon's bottom line. Bibliography lists 7 sources.