Marketing Triumph Motorcycles

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A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT analysis, five forces analysis; the marketing mix; market segmentation; market targeting; product positioning; and an implementation plan. Triumph's height of popularity was in the 1950s and 1960s; it went bankrupt in 1983. Salvaged just in time, by 2002 the company was making 33,000 motorcycles annually and planning for future growth. The paper recommends that Triumph focus on middle-aged men, women and younger men as well as Bibliography lists 12 sources.