Changing a Fragmented Firm into a Unified Company

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This 18 page paper considers the case of a company that has made many acquisitions, but allowed all the acquired companies to carry on operating independently. The result is a highly fragmented company which has resulted in confused customers and internal conflicts. The paper looks at how this situation can be resolved. The paper outlines a strategy to convince the CEO that a change is needed, puts forward a strategy to bring about the changes and suggests the a new structure that the company could adopt. The bibliography cites 12 sources.