K&O

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This 35 page paper looks at the way in which a company can plan tot expand. Using the example of K&O a small tailoring firm in Bahrain which wants to expand aggressively using franchising and the internet, the paper presents a plan for the company starting with the company background, mission and visions then looking at the environment and how the company can develop its strategy in line with its own core competences and resources and well as fit in with the external environment. The bibliography cites 13 sources.