Small Business Management

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This 20 page paper discusses several issues related to small business management. Customer service and the importance of establishing policies and rules for employees in terms of proving excellent customer service. How a company can evaluate the effectiveness of adverting and promotions, including comments on cumulative effects. The table of contents of an employee handbook, explanation of essential parts and examples of some policies. A discussion of TQM and how small businesses can implement this process. The legal issues, including antidiscrimination laws. An outline and discussion of the essential elements in a contract. Bibliography lists 18 sources.