Marketing Coca-Cola's "Georgia" Coffee Drink

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A 13 page marketing plan for the "Georgia" coffee drink. Popular in Japan, this plan addresses the needs of the US market. The paper provides market analysis including characteristics of purchasers; industry and competitor assessment; and marketing strategy. It concludes that Georgia holds promise for bringing older consumers back to Coca-Cola without imposing any age stigma on either the company or its products. Bibliography lists 7 sources.