Ameritrade Case Study

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This 14 page paper looks at a case study provided by the student. The paper considers the different aspects to look at in terms of feasibility in the case study when considering the changes in advertising and technology investments. The paper then look at how the risk free rate would be determined, how the market risk premium could be assessed and then consider which companies could be used as a guide to assess the beta and then shows calculations for the beta. The bibliography cites 5 sources.