How the Internet Is Transforming Marketing

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This 14 page paper looks at the way the internet has changed marketing, including the tools that it uses and the new methods of marketing it has facilitated as well as the way in which target markets have become more empowered. The paper is written in two parts, the first 7 pages are the text and the second part is made up of slides for a PowerPoint presentation. The bibliography cites 10 sources.