BRL Hardy Case Study

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This 8 page paper looks at the case of BRL Hardy and two decisions that need to be made. Firstly, whether or not the company should introduce a new range of Italian wines and secondly, which low price wine should be introduced into Europe; one that has been developed especially for the UK market, or one that has been developed for the global market. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.