Clust; Group Buying

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This 8 page paper is based on a case study supplied by the student. Clust is a French web site based on the idea of group purchasing, but this model of selling is taking time to develop and revenues are not as high as the company hoped for. The paper considers the positions and potential strategies the company can follow. The paper is based on a HBS case study supplied by the student. The bibliography cites 1 source.