Comparing Nieman Marcus and Marshall’s Customers

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This 9 page paper is written in two parts. The first part of the paper is a written section that looks at the different buying patterns that may be observed between the high end and low end stores and considers how these fit in with theoretical purchase decision models. The paper then uses the observations to speculate on the profiles of the target markets. The last three pages are a PowerPoint presentation on the findings. The bibliography cites 3 sources.