PEFA.COM Case Study

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This 10 page paper looks at a case study supplied by the student. Pan European Fish Auctions is the idea for a new auction site to sell fish and overcome the mismatches in the market. The paper looks at the advantages and disadvantages of the plan for both sellers and buyers, the way this could change the supply chain, the key business function and the way that the firm may be able to maximize the benefit of first mover advantage.