LVMH Group

Uploaded by : Essays-Now.com

This 6 page paper looks at the LVMH group., owners of brand names such as Moet and Chandon, Hennessey and Louis Vuitton. The paper gives an overview of the company, performs a SWOT analysis to look at the strengths, weaknesses, opportunities and threats. The value chain of one of the products is then discussed and strategic options for the company as a whole are considered. The bibliography cites 5 sources.