Fashion Research Paper on Interchangeable Pockets or Hoods

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This 7 page paper presents research on the market for a new product; removable/interchangeable pockets and hoods. The paper outlines the target market of female tweens between the ages of 10 and 13 years looking at the demographics and psychographics of the target market, assesses the benefits of the new product, looks at potential influences on the way the new product will sell and presents a positioning statement. The bibliography cites 16 sources.