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This 16 page paper examines PepsiCo giving a good overview of the company. The paper starts by looking at the mission statement of the company and its goals and objectives and then performed a swot analysis to look at the strengths, weaknesses, opportunities and threats that are faced by the company. Following this the grand strategies of the company are considered along with segmentation and then the 4 P’s of product, placement, pricing and promotion are discussed. The bibliography cites 10 sources.