Starbucks

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This 29 page paper examines the well-known company Starbucks. The paper discusses the situation in 2007 including the performance of strategic posture, outlines the corporate governance in terms of the board of directors of the top management and then undertakes an in-depth discussion looking at the external and internal issues using a SWOT analysis. With a good understanding of the company a range of strategic options are presented and discussed. The bibliography cites 14 sources.