Apple; Background and SWOT Analysis

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This 11 page paper examines Apple Inc. The first part of the paper looks at the background of the company and its development. The second part of the paper discusses the position of the company in late 2007 and performs a SWOT analysis to examine the strengths, weaknesses, opportunities and threats that the company faces. The paper ends by presenting potential strategies which may help the company grow in the future. The bibliography cites 10 sources.