Marketing Plan for a New Remote Control

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This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT analysis of the proposed new product and then identifies the target market and presents a marketing strategy. The bibliography cites 7 sources.