Business Models Then and Now

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This 15 page paper discusses two of today’s biggest companies, Microsoft and Amazon.com, and compares them with the giants of yesterday, Ford Motor Company (Henry Ford and the assembly line) and John D. Rockefeller’s Standard Oil. The paper argues that though there are significant differences, especially because of technological developments, the passion and drive that made Ford and Rockefeller successful are also present in Bill Gates and Jeff Bezos, and accounts for their success. Bibliography lists 6 sources.