Strategic Analysis of Southwest Airlines

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This 16 page paper is an in-depth strategic analysis of Southwest Airlines. The paper looks at the external opportunities and threats and presents an external factor analysis matrix and a competitive matrix. The paper then looks at the internal strengths and weaknesses, and presents a range of matrices, including an internal factor analysis matrix, SWOT Matrix and a SPACE matrix. Based on the finding of the analysis strategic recommendations are made. The paper is based on a case study supplied by the student. The bibliography cites 5 sources.