Xerox Case Study

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This 8 page paper is based on a case study provided by the student. The first part of the paper considers the way that Xerox have responded to increasing levels of competition and the competitive strategies that they have adopted along with the benefits and risks of their strategies. The second part of the paper examines the lessons which can be learnt from Xerox and demonstrates how they could be applied to another company; HSBC. The bibliography cites 3 resources.