Ford Case Study

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The 16 page paper considers the strategic position afford. The first part of the paper looks at the vision mission statement of the company, performs an in depth SWOT analysis looking at the strengths, weaknesses, opportunities and threats faced by the company. This analysis is then used to create IFE and EFE matrices and to create recommendations for future strategies. The second part of the paper looks at the company's development and history, presents a product positioning map and considers the overall strategy of Ford. The bibliography cites 10 sources.