Church & Dwight; Arm and Hammer Grow Up - A Case Study

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This 30 page paper examines Church and Dwight, the corporate owner of the Arm and Hammer brand. The paper is based on an case study written in 2002 and analyzes the company's position, including its' background and strategic posture and uses a Porters Five Forces model, a SWOT analysis and a TOWS Matrix to analyze the company and identify some potential strategies to take the company forward. The proposed strategies and evaluation process are discussed. The bibliography cites 6 sources.