This 8 page paper looks at a case study supplied by the student. An investment manager needs to estimate the cost of capital for Nike. The paper looks at why WACC is important, assessing the calculation that has been used in the case study using CAPM to estimate the cost of equity. After this new cost of capital figures are calculated with a different Capital Asset pricing Model (CAPM) calculation as well as using dividend discount model and capitalization rate to assess the cost of equity. The bibliography cites 4 sources.