Rakuten

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This 4 page paper is based on a case study supplied by the student. Rakuten is a successful Japanese e-retail business operating in a competitive environment. The paper answers a number of questions set by the student looking at which part of the business should expand, whether the company should allocate more resources to international expansion, whether it is possible to expand when competition include Amazon and Yahoo!, the issues of leadership style which made need to be addressed as the company grows and the potential downside of the company's position. The bibliography cites 3 sources.