Ford; Assessment Of Current Position And Strategy And Proposal Of An Alternative Strategy

Uploaded by : Essays-Now.com

The 30 page paper is an in-depth analysis of Ford and their position at the end of the year 2006. Paper that the difficulties the company of facing including the internal and external environment, assesses the current strategy and then presents a new strategy which may help the company achieve its long-term goals. An in-depth SWOT, PEST, Porters Fiver Forces analysis as well as a power/interest matrix are presented in the appendices. The bibliography cites 20 sources.