Diffusion Of Innovation And Wal-Mart

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An 8 page paper that reports and explains the elements in Rogers' definition of diffusion of innovation with comments about how they relate to Wal-Mart. The 5 categories of adopters are described and then related to Connors change theory. Further comments are made about what makes this company so successful. The essay ends with Rogers' attributes of the innovation that determined their rate of adoption. Bibliography lists 9 sources.