The Strategic use of Web Pages

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This 9 page paper looks at the use of web pages by business. The paper is written in three parts. The first part of the paper compares the web sites of three airlines; EasyJet, British Airways and Malaysia Airline comparing and contrasting the sites to determine their primary purpose. The second part of the paper considers the way a small bricks and mortar business may develop an internet strategy. The third part of the paper looks at how and why Google Analytics can be useful to an internet business. The bibliography cites 9 sources.